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Creating a Culture of Creativity in Admissions and Marketing
With many schools competing for the same quality students, distinguishing yourself from your peers is a must. Join Dr. Jerry Logan and Graham Honaker, authors of The Cinderella Strategy: The Game Plan Behind Butler University’s Rise to Prominence, and Michael Kaltenmark, Director of Community and Government Relations at Butler University, describe how Butler used creativity and cross-departmental collaboration to enroll the largest incoming classes in the university’s history, transform the institution’s marketing approach, and leverage Butler’s culture through a new branding initiative.

Jan 28, 2021 01:00 PM in Eastern Time (US and Canada)

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Graham Honaker
Executive Director of Principal Gifts @Butler University
Honaker has spent the past decade as a major gifts officer, first at the University of Louisville before assuming his current position at Butler University. In addition to his focus on transformative gifts, Graham has an encyclopedic knowledge of Indiana high school basketball.
Dr. Jerry Logan
Director of Academic Operations @Gordon College
Dr. Logan’s research focuses on how intuitions can leverage positive publicity for long-term strategic planning and initiatives. No stranger to independent schools, Logan is a proud graduate of The Walker School in Marietta, Georgia.
Michael Kaltenmark
Director of Community and Government Relations @Bulter University
A 2002 graduate of Butler University, Michael Kaltenmark oversees Butler's community and government relations, serves as a University spokesperson, and assists with various public and media relations, marketing, and social media initiatives as Director of External Relations. However, Kaltenmark is perhaps best recognized for his role as caretaker of Butler’s live English Bulldog mascots, Butler Blue III ("Trip"), and the late Butler Blue II.